Should you’re seeking to view previous campaigns that ran in Meta, you are able to do so by following these steps. Moreover, this text will information you on the way to entry your previous campaigns and achieve helpful insights into their efficiency.
First, log in to your Meta Adverts Supervisor account. When you’re logged in, click on on the “Campaigns” tab within the left-hand navigation menu. This can present you a listing of all of your present and previous campaigns. To view a selected marketing campaign, merely click on on its identify. Then you possibly can view the marketing campaign’s particulars, resembling its goal, price range, audience, and outcomes. Moreover, you too can obtain a report of the marketing campaign’s efficiency.
Viewing your previous campaigns will be useful for a lot of causes. First, it will possibly assist you to trace your progress and see how your campaigns have carried out over time. Second, it will possibly assist you to determine areas for enchancment. Third, it will possibly assist you to develop new methods for future campaigns. By taking the time to view your previous campaigns, you possibly can achieve helpful insights that may assist you to enhance your Meta promoting efforts.
Making Knowledgeable Choices Based mostly on Marketing campaign Knowledge
Analyzing the efficiency of previous campaigns can present helpful insights for future advertising efforts. Meta affords instruments that assist you to view and consider the outcomes of your promoting campaigns, enabling you to make knowledgeable selections based mostly on information.
Marketing campaign Goal Metrics
Perceive the precise objectives of every marketing campaign, resembling rising model consciousness, producing leads, or driving conversions.
Attain and Impressions
Observe the quantity of people that have seen your adverts, together with each natural and paid impressions.
Engagement Metrics
Analyze how your viewers interacted along with your adverts, together with clicks, likes, feedback, and shares.
Conversion Knowledge
Measure the variety of actions taken by customers after seeing your advert, resembling web site visits, purchases, or kind submissions.
Viewers Breakdown
Phase your viewers based mostly on demographics, pursuits, and behaviors to determine the best concentrating on methods.
Aggressive Evaluation
Examine your marketing campaign efficiency to related campaigns run by rivals to determine areas for enchancment.
A/B Testing
Use Meta’s A/B testing instruments to experiment with totally different advert variants, messaging, and concentrating on choices.
Value Evaluation
Observe the price of your campaigns, together with advert spend, value per click on, and value per conversion.
Return on Funding (ROI)
Calculate the ROI of your campaigns to find out the profitability of your advertising efforts.
| Metric | Description |
|---|---|
| Attain | Quantity of people that have seen your advert |
| Impressions | Variety of occasions your advert has been displayed |
| Web site Clicks | Variety of occasions customers have clicked in your advert and visited your web site |
| Conversion Price | Share of customers who’ve accomplished a desired motion, resembling making a purchase order |
| Value per Click on (CPC) | Common value to get one particular person to click on in your advert |
| Value per Motion (CPA) | Common value for a person to finish a desired motion |
The best way to View Handed Campaigns That Ran in Meta
To view handed campaigns that ran in Meta:
- Log in to your Meta Adverts Supervisor account.
- Click on on the “Campaigns” tab.
- Use the “Filter” menu to pick the specified marketing campaign standing, resembling “Accomplished” or “Ended”.
- The filtered record of campaigns will probably be displayed.
You possibly can additional refine your search through the use of the next filters:
- **Marketing campaign Title:** Seek for a selected marketing campaign identify.
- **Date Vary:** Specify a date vary to filter campaigns that ran throughout a specific interval.
- **Finances:** Filter campaigns based mostly on their each day or lifetime price range.
- **Goal:** Filter campaigns based mostly on their promoting goal, resembling “Model Consciousness” or “Conversions”.
Folks Additionally Ask about The best way to View Handed Campaigns That Ran in Meta
Why cannot I see my previous campaigns in Meta Adverts Supervisor?
There are just a few the reason why you may not be capable of see your previous campaigns in Meta Adverts Supervisor:
- **You are not logged in to the proper account.** Be sure to’re logged in to the account that owns the campaigns you are attempting to view.
- **The campaigns have been deleted.** Campaigns which have been deleted can now not be considered in Adverts Supervisor.
- **You do not have permission to view the campaigns.** Should you’re a member of a group, it’s possible you’ll not have permission to view the entire group’s campaigns.
How can I get better deleted campaigns in Meta Adverts Supervisor?
Deleted campaigns can’t be recovered in Meta Adverts Supervisor.
How can I export information from previous campaigns in Meta Adverts Supervisor?
You possibly can export information from previous campaigns in Meta Adverts Supervisor by following these steps:
- Go to the “Campaigns” tab.
- Choose the campaigns you need to export.
- Click on on the “Export” button.
- Select the specified export format (CSV or Excel).
- Click on on the “Export” button once more.
The exported information will probably be saved to your pc.
